New PDF release: Baking Powder Wars: The Cutthroat Food Fight that

By Linda Civitello

ISBN-10: 0252041089

ISBN-13: 9780252041082

ISBN-10: 0252082591

ISBN-13: 9780252082597

First patented in 1856, baking powder sparked a vintage American fight for company supremacy. for almost a century, manufacturers battled to win unswerving shoppers for the recent leavening miracle, remodeling American trade and ads while they touched off a chemical revolution within the world's kitchens. Linda Civitello chronicles the massive fight that reshaped America's nutrition and rewrote its recipes. Presidents and robber barons, bare-knuckle litigation and bold-faced bribery, competing formulation and ruthless pricing--Civitello exhibits how hundreds and hundreds of businesses sought industry keep an eye on, concentrating on the large 4 of Rumford, Calumet, Clabber woman, and the once-popular model Royal. She additionally tells the war's untold tales, from Royal's claims that its opponents bought poison, to the Ku Klux Klan's crusade opposed to Clabber woman and its German Catholic vendors. Exhaustively researched and wealthy with element, Baking Powder Wars is the forgotten tale of ways a dawning raised Cain--and tarts, cookies, tarts, pancakes, donuts, and biscuits.

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Baking Powder Wars: The Cutthroat Food Fight that Revolutionized Cooking (Heartland Foodways) by Linda Civitello

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